Tools you own, built by a practitioner.
Everything here installs into YOUR accounts and runs on YOUR AI subscription. Every product ships packaged for Claude and ChatGPT, with install steps for each. All of it was built inside a working practice and run against real work before it was packaged; nothing is a demo. The Practice hosts nothing, holds nothing, and stands between you and nothing. If we disappeared tomorrow, everything you bought keeps working. You own everything.
The board
Pawn openings, knight skills, bishop depth, rook infrastructure, queen systems: the ranks of capability every practice climbs.
The index · every product
Every product on this page, grouped by shelf. Open a shelf below for what each one does and what is inside it, or jump straight to the one you came for.
Shelf I, Real Estate Practice19
Shelf II, Operating Practice15
Shelf III, Marketing and Design5
This is not a prompt pack. The market is full of cheap prompt PDFs that get downloaded once and abandoned. What is sold here is different in kind: an installed, updated, compliance-screened system you own, built by a practitioner, because the stakes are your name, your clients, and your livelihood.
The flagship · the whole catalog
The entire self-serve catalog in one download: twelve numbered product folders in install order, each identical to the copy sold on its own, with a master install map and an Owner's Map PDF that shows how every piece fits and the order to install it. This is the whole product layer of The Practice, installed in one sitting into the accounts you already own.
It does not contain The Practice for Operators operating system, company-specific configuration, or working sessions. Those exist only through an engagement. The Complete Practice is the product layer of every operator engagement, so a buyer who later engages never pays for it twice.
Request early accessCheckout opens shortly. The flagship, above the stacks.
The Standard · the free floor
Three pillars pasted into any AI assistant's custom instructions, whatever field you practice in: truth discipline, instructing it to flag what it cannot verify instead of presenting it as fact; objectivity and balance, so it flags bias and shows the other side of a position; and a professional identity scaffold you configure to your own role. This is the standard below which no professional should let an AI operate. The paid shelves add the fourth pillar for your profession: the compliance foundation, and the working reviewers that guard a license.
Get it with the lettersFree with a subscription to The Letters, delivered in your welcome email.
Shelf I · Real Estate Practice
Built inside a working Georgia real estate practice, generalized into products afterward. The shelf climbs the board: knights first, the queen's systems last.
A brand identity, built in minutes, that trains your AI to sound like you. Fill in a short profile and your own assistant produces a finished one-page brand board: typographic logo and monogram, palettes with hex codes, a typography pairing, imagery direction, and voice traits with on-brand and off-brand samples, with application mockups rendered on the board. It ships with a paste-ready voice guide block for your assistant's instructions, so future drafts carry the brand, and the board carries a compliance strip on brokerage identification and team names under Georgia advertising rules. Distinct from the personal brand category pack: the pack is content, this is the identity the content runs on.
Your AI's operating rules, installed in ten minutes. Four pillars in your assistant's custom instructions: truth discipline, objectivity, your Georgia real estate agent identity, and a compliance foundation encoding professional ethics obligations, Georgia License Law, and the Fair Housing Act.
A working guard for your license. Two working reviewers, not guidance documents: the Fair Housing Sweep runs seven screens over a listing or ad with the rule cited and a compliant rewrite; the Ethics Check screens client-facing content against professional ethics obligations and Georgia License Law, flagging unverified claims. Includes the full Instruction Framework. The reviewers surface issues for your own broker and counsel; no tool clears compliance. For brokers: under O.C.G.A. 43-40-18 you answer for your affiliates' output; office-wide deployment is risk management.
The fifty jobs an agent does every month, each one pre-engineered across nine categories, screened for fair-housing compliance, flagged where a closing attorney belongs in the loop, and voice-flexible so the output sounds like you. The Claude edition includes the auto-routing skill: type what you need in plain words and the right prompt loads with your details filled in.
Single-file tools that run entirely in your browser: no server, no account, no upload, and they work with the internet off. The files these tools read, closing histories and client databases, stay on your machine, which makes this the strongest privacy posture on the shelf. Deterministic arithmetic only; each rate and day-count is an on-screen editable field, and outputs are labeled as the estimates they are.
Everything on this shelf, in one install: the operating rules, the compliance reviewers, all fifty prompts with the auto-router, and the setup guide that wires it into Claude or ChatGPT in one sitting. Five ready-to-build assistant specs are now included, so you stand up the assistants without starting from a blank page. Every dollar credits toward The Practice for Real Estate full installation within 12 months.
Bought separately, $791.
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The floor and the inspector together: the Instruction Framework plus the Compliance Skill Pack, and the ten-minute setup covers both. Start compliant, stay compliant.
Shelf II · Operating Practice
Profession-neutral systems: the disciplines of a well-run practice, packaged for whatever field you run yours in.
The operator shelf in one purchase. The Operator Prompt Library drafts the twenty jobs a business owner writes every month, with the auto-routing Librarian on both supported platforms. The Clarity Audit checks that what you wrote says what you think it says before it ships. The Template Library turns anything you send twice into a named-slot asset, so recurrence stops costing drafting time.
Bought separately, $691.
The forms change, the rules change, the platforms change. The Updates Pass delivers revised versions of every product you own as they are updated, which for compliance-touching products begins with the primary sources behind the rules. One subscription covers everything on your shelf.
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Shelf III · Marketing and Design
Scoped, built, and run against this venture's own brand and campaign work before anything was packaged: the voice rules, the briefs, and the retrospectives behind The Practice itself. Studios and in-house teams lose more hours to unwritten constraints than to the work. These write them down once.
Every product on this shelf, installed together. The retrospective that turns results into the next brief, the brief system that captures constraints once, the board that generates a client identity and its voice block, and the voice library that keeps copy sounding like the client rather than like a machine.
Bought separately, $658.
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Shelf IV · Owner-Operators and Small Business
Built inside Stoa, LLC, the small business that runs this marketplace, because these were the jobs falling off its own list first. Every one of them is work an owner knows should happen weekly and does not.
Every product on this shelf, installed together. The audit that finds the questions your site does not answer, the tone library that gets reviews a human reply within a day, the sweep that reports what changed among your competitors rather than what is true of them, and the definitions file that teaches your AI what your own numbers mean before it reads one.
Bought separately, $408.
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Another field? These systems point at any professional work that runs on rules, judgment, and follow-through. Tell us what you would want in yours.
Done with you · the engagement tier
Everything on the shelves installs by you, from instructions you own. Some problems are bigger than a download: the practice needs its operating system configured, its memory populated, and its people run alongside until it runs on its own. That is a scoped Stoa engagement, installed in your own accounts and on your own subscriptions, so that when the engagement ends, nothing leaves with it. The Fit Finder will tell you if your answers point here. You can also start the conversation directly.
The Complete Practice ($1,997) alongside a $7,500 install · then $2,500/mo advisory, 2 hrs/wk · custom builds by fixed-price work order
Start the conversationOne formatted email, sent only when you press send.
The fine print, plainly
About these products. Products sold on this page are educational and productivity materials for use with third-party artificial intelligence platforms. They are tools, not legal advice, and purchasing or using them does not make you a client of anyone: no attorney-client relationship is created with Stoa, LLC, with The Practice, with its founder, or with any law firm, and none of the protections that come with having a lawyer, including confidentiality, apply to anything you do here. For advice about your situation, talk to your own attorney or other professional advisors. The seller of every product on this page is Stoa, LLC, a Georgia limited liability company. Stoa, LLC does not host, operate, or control the AI systems these materials are used with.
Your AI, your outputs, your responsibility. These materials configure and guide AI systems that you own, subscribe to, and operate. AI systems can and do produce inaccurate, incomplete, or inappropriate output, including when configured with these materials. Platform behavior, model versions, settings, and updates are controlled by the platform providers and are outside Stoa, LLC's control. You are responsible for independently reviewing and verifying every output of your AI systems before relying on it or publishing it. If you are a licensed professional, these materials do not reduce or replace your obligations under the laws, regulations, and ethical rules that govern your license, including any supervisory obligations that apply to your role. Compliance-touching products surface language for your own counsel and supervisors to review; no product clears, approves, certifies, or ensures compliance, and automation does not insulate anyone from responsibility for a discriminatory outcome.
No warranty; limitation of liability. These materials are provided as-is, without warranty of any kind, express or implied, including warranties of accuracy, fitness for a particular purpose, or results. To the maximum extent permitted by law, Stoa, LLC's total liability arising from any product will not exceed the amount you paid for that product, and Stoa, LLC will not be liable for indirect, incidental, consequential, or special damages, including damages arising from the outputs of your AI systems.
Compliance-related materials. Materials that reference laws, regulations, or ethical codes (including fair housing, license law, and professional ethics content) summarize published rules for educational purposes as of their revision date. Laws change. These materials are not a substitute for the primary sources, your own attorney, or the professional who supervises your work. When in doubt, consult the primary source and a licensed professional. One correction worth stating plainly, because much of the industry gets it wrong: there is no current HUD word list. The familiar list of phrases agents are told to avoid came from advertising guidelines HUD deleted in their entirety effective May 1, 1996; the substantive prohibitions survive in the Fair Housing Act and HUD's regulations, and those are what our materials cite. No product here claims to use HUD-approved language, because no such list exists.
Refunds and updates. The refund terms that apply to a purchase are the ones published with that product at the time of purchase, and Stoa, LLC refunds any product it cannot deliver. Product updates, where offered, are delivered as described on the product card.
Before you check out
These are tools, not legal advice. Buying them does not make you a client, and none of the protections that come with having a lawyer, including confidentiality, apply to anything you do here. For advice about your situation, talk to your own attorney or other professional advisors. Full terms, including the warranty and liability provisions: Marketplace Disclaimer and Terms of Service.
Sold by Stoa, LLC. Checkout and delivery are handled by our commerce partner as merchant of record.
